Bloomie's has designs on Michigan Avenue

When Bloomingdale's opens on Michigan Avenue in 1988 you're going tosee the same fashion-forward merchandise mix that made its flagshipstore a not-to-be-missed place to shop in New York.

"We believe what Chicago would like is another Bloomingdale's59th Street store," said Marvin Traub, chairman of Bloomingdale's.

Traub was here for a press conference covering all aspects ofthe $450 million building going up at 900 N. Michigan.Bloomingdale's will occupy 250,000 square feet on six levels for afull-line department store. Its selling space will be about 35 to 40percent of that in its 59th Street store.

"We're known for discovering trends and trend setters," …